Non-fungible Olive Gardens
A viral NFT project that took all 880 Olive Gardens out of the meatspace and into the metaverse. wyhyf!
Non-Fungible Olive Gardens is the future of fast casual dining tokenization!
For too long, ownership of Olive Garden franchises has been dominated by the capricious whims of the fiat system. That’s why we’re enabling anyone to trustlessly mint a nonfungible token representing 1 of 880 real Olive Garden franchises in the United States.
Our goal was to bootstrap a community of Olive Garden enthusiasts, which is why the franchise mint price was tethered to the reasonable cost of a Tour Of Italy entree ($19.99, as of Dec 20, 2021). All 880 tokens sold out within 12 hours after release.
The Discord was pretty funny. People started saying “buongiorno” every morning, and one channel had some authentic Italian music playing.
Ultimately the project ended up with a DMCA takedown from Darden Enterprises and subsequent delisting from OpenSea. But the memories and the unlimited breadsticks remain.
Darden’s white-shoe buzzkills and our reply.