A browser extension that replaces baby pictures in your Facebook newsfeed with better stuff, like cats.

Winner of the 2013 Webby Award in Online Innovation.

Developed as a response to the onslaught of babies cropping up on Facebook, Unbaby.me, which received tens of thousands of Likes in its first hour on the web, quickly became a news sensation around the world, making it one of the most talked about interactive projects of all time.

Unbaby.me works by scanning your Newsfeed for keywords (too precious, just like mom!), and simply replaces the associated content with images from a user-defined RSS feed.

unbaby.me

We have just relaunched the tool as Rather.

 

Stats & Notes

40 million+ hits.
170+ TV mentions.
Huge amounts of international attention across Europe, Australia, and South America in television, radio, and print.
200k active users and growing.
Over 3.3 million pictures of babies replaced.
Cost: $500.

Created in collaboration with
Pete Marquis and Yvonne Cheng

Press & Criticism

The New York Times Making Facebook Less Infantile

VICE Thank God for Unbaby.me

Breakfast at Ten | Video Interview on Australian tv for Unbaby.me

The Today Show | Video Unbaby.me

Good Morning New York | Video Unbaby.me

Good Afternoon America | Video Friday, August 3rd

NPR | Radio Unbaby.me

The New York Times Media Decoder

Ricki Lake | Video Pete and Yvonne appear on Ricki Lake to talk Unbaby.me

Sam Shepard | Video Unbaby.me on Fox

Ali Wentworth | Video Daily Shot

Jezebel Guess What? I Hate Your Sushi Pics Almost As Much As You Hate My Baby Photos

CBS News | Video UnBaby.me deletes baby pictures from Facebook

WFMZ | Video UnBaby.Me: The perfect plug-in for a baby-free news feed

CTV | Video Internet add-on blocks baby photos on Facebook

GeekWire Podcast

CW39 You can now replace baby pictures on Facebook with cats

Boston Globe Unbaby.me, the hipsters, and the Ryan Plan

WCBS | Radio Unbaby.me interview

Forbes Unbaby.me Lets You Hack The Cuteness Out Of Your Own Facebook Newsfeed

KGO San Jose | Radio Unbaby.me interview

Yahoo News | Video Program Removes Baby Photos from Facebook

NY Daily News Despise looking at adorable baby pics from your friends on Facebook? Now you can replace them... with cats

LA Times Sick of looking at babies! If that's you, Unbaby.me can help

Slate Finally, a Browser Extension That Turns Your Friends' Babies Into Cats

Guyism | Video The Weekend Guyism Round

Washington Post Unbaby.me is funny. The hostility to families? Not so much.

The Week Good day, bad day: August 3, 2012

Daily Mail Tired of seeing photos of your friends' babies? Hilarious app blocks out 'cutesy' pictures from social network sites

CNET Baby-picture zapping plug-in is well Liked on Facebook

Techcrunch Unbaby.me? Yes, Please.

Techcrunch Unbaby.me? Unfriend.me Instead

Jezebel Finally, A Way to Turn Facebook Baby Pictures into Adorable Cats

CBS News 1010 | Radio Unbaby.me interview

The Mary Sue New program will remove photos of babies from your newsfeed

PC Mag Chrome Plugin Replaces Facebook Baby Photos With Cats

Huffington Post 'Unbaby.Me' Chrome Extension Replaces Facebook Infant Photos With 'Awesome Stuff'

MODG Dear Persons who installed Unbaby.me on Facebook

Gizmag Unbaby.me replaces Facebook baby photos with cats ... or whatever

Yahoo Voices Baby-Free Facebook: How to Use Unbaby.Me

Slashgear Unbaby.me keeps you from having to look at baby pictures on Facebook

Pc World Make Facebook baby free with Unbaby.me

Complex Unbaby.me: Chrome Extension Removes Baby Pictures from Facebook Feed

ShinyShiny Facebook: Unbaby.me replaces photos of kids with meat, cats and tattoos

babble Get Rid of Baby Pics on Facebook with Unbaby.Me

Global News | Video Trending Now: Olympic twitter cams, and unbaby.me

Today MSNBC Too many babies on Facebook? Filter swaps them for 'awesome stuff'

BroBible The Brilliant Unbaby.me Will Block Baby Pictures from Your Facebook Feed

Baltimore Sun Replace kids with cats thanks to Unbaby.me

CBC Unbaby.me replaces baby photos on Facebook with cats, bacon

Fox 25 Boston App replaces Facebook babies with bacon, kittens

MSN App replaces annoying baby pics with boobs and kittens

Fox10tv Replace photos of babies on Facebook 'with awesome stuff'

the gloss New App ‘Unbaby.Me’ Replaces All Baby Photos In Your Facebook Feed With Photos Of Awesome Stuff

city.fi Korvaa vauvakuvat kissoilla ja pekonilla Facebookissa

DesignTaxi A Chrome Extension That Replaces Baby Photos With Images Of Cats And Bacon

cheezburger Sweet Relief for Your Facebook News Feed

The Frisky Unbaby.me: The Facebook Baby Photo Exterminator

tosh.0 Delete Babies From Your Newsfeed With Unbaby.Me

Gizmodo.fr Bannissez les bébés joufflus du web!

Geekologie 'Unbaby Me' Chrome Add-On Removes Baby Pictures From Facebook Feed, Replaces With Way Cooler Stuff

Mashable Replace Baby Pics in Your Facebook Feed With Bacon and Cats

Gizmodo Here’s How to Banish All the Babies From Your Facebook Newsfeed

Laughing Squid Unbaby.me Replaces Facebook Baby Photos With Awesome Stuff

BetaBeat Chrome Extension Replaces Annoying Newsfeed Photos of Babies with Pics of Bacon, Cats

Happy Place Important new app stops the deluge of your friends' baby pictures on Facebook.

PetaPixel Unbaby.Me Replaces Baby Photos in Your Facebook Feed with “Awesome Stuff”

Mommyish Hallelujah! Now There’s A Way To Delete Babies From Your Facebook Newsfeed

Grist This plugin keeps baby pics off your Facebook by replacing them with bacon or cats

The Daily Dot Turn all photos of Facebook babies into cats

The High Definite Unbaby.me Makes Facebook Tolerable Again

The Register Chrome extension blocks political speech on Facebook

Techcrunch Unpolitic.me Hides Political Posts On Facebook and Twitter

Bild.de Plugin filtert Baby-Bilder aus Facebook

Gizmodo.de Chrome-Plugin „Unbaby.me“ filtert Baby-Fotos aus Facebook

Golem.de Babys raus aus meinem Newsfeed

Geeksugar Unpolitic.me replaces political banter with…CATS

Discovery News App lets you banish politics on Social Media

Mashable 10 Things you didn't know Chrome could do

Wikipedia.fr Wikipedia entry

Magic Maman Une application pour éliminer les photos de bébé de Facebook

i7sur7 A"Unbaby.me": l'appli qui supprime les photos de bébés sur Facebook

auFeminin Facebook : Unbaby.me, l'appli qui supprime les photos de bébé

Clubic Unbaby.me, un plugin Chrome qui supprime les photos de bébés

Comment ça marche Trop de clichés de bébés sur Facebook ? On vous aide

The Next Web Unpolitic.me: a Chrome extension that removes politics from your Facebook and Twitter feeds

Gizmodo Unpolitic.me Chrome Extension That Kicks Politics Out Of Your Feeds

ABC How to Avoid Politics on Social Media

Fabulous Mag Things that make us go ooo – the Facebook app which trades babies for cats!