Unbaby.me –– The viral browser extension

About the project

Developed as a response to the onslaught
of babies cropping up on Facebook, Unbaby.me received tens of thousands of Likes in its first hour on the web, and quickly became a news sensation around the world.


Winner of the 2013 Webby Award in Online Innovation.

40 million+ hits.
170+ TV mentions.
Over 10.3 million pictures of babies replaced.

Created in collaboration with
Pete Marquis and Yvonne Cheng