Unbaby.me –– The viral browser extension

About the project

Unbaby.me was a browser extension that removed baby pictures from your Facebook Newsfeed by replacing them with something better, like cats. Unbaby.me received tens of thousands of likes in its first hour on the web, and quickly became a news sensation around the world.


Winner of the 2013 Webby Award in Online Innovation.

40 million+ hits.
170+ TV mentions.
Over 10.3 million pictures of babies replaced.

Created in collaboration with
Pete Marquis and Yvonne Cheng