The GE Efficiency Machine –– Remove unwanted stuff from Buzzfeed. Like politics.

We made use of the most important tool in journalism: redaction. A large-scale site integration by GE allowed us to give users the ability to remove unwanted, and time-consuming, content from Buzzfeed that they didn't want to see. Like if you hate politics and just want celebrity stuff, this take over will do just that.

Stats & Notes

Client: GE
Agency: Buzzfeed
Role: Concept, Creative Director