The blink-182 Film Festival You Didn’t Know You Entered –– A music video

ABOUT THE PROJECT

We used Google’s ContentID technology to search YouTube for every instance of fans using blink-182 songs in their videos without permission. But instead of removing the content for breaching copyright, we rewarded them by using the footage in blink's latest music video—without telling them first.

NOTES

Made with BBDO and AT&T.