To launch “Up All Night”, blink-182’s first single in eight years, we created the blink-182 Film Festival You Didn’t Know You Entered, which used Google’s ContentID technology to search YouTube for every instance of fans using blink-182 songs in their videos without permission from the band or label.

But instead of getting the fans in trouble for breaching copyright, we rewarded them by making a music video for the song made up entirely of clips from the best of their videos. We also had the band members perform an award-show ceremony, wherein they declared fans winners in categories like “Least Tattooed Travis Barker Impersonator” and “Best Use of Father’s Bank Account.”

It was the anti-user generated contest.

 

Stats & Notes

800K+ views.

Client: AT&T
Agency: BBDO
Role: Concept, Copywriter

 

Advertising Awards & Honors

One Show - Music Videos - Merit
One Show - Video Remixes - Merit
Clio - Interactive Social Media - Silver
One Show - Branded Content - Merit
New York - Content Strategy - Silver
New York - Interactive - Bronze
New York - Viral advertising - Shortlist
New York - Innovative - Shortlist
Tomorrow Awards - Shortlist

Press & Criticism

Good Day LA A brief segment on the blink-182 music video

Tomorrow Awards Interview

Contagious Magazine Blink-182's fans using their music in videos unwittingly enter a user-generated competition

PSFK Blink-182 rewards copyright infringers

Plagiarism Today Podcast: No take backs

1000 Heads Dear blink-182, you win

Ricky Ficarelli He explains the project fairly well

Torrent Freak Blink-182 Rewards Pirating Fans

Tech Dirt Blink-182 Rewards Fans Who Uploaded Unauthorized Clips On YouTube

Mashable Blink 182 Rewards Tune-Stealing YouTube Users With Music Video Role

Rolling Stone Blink-182 Steal fan footage for 'Up All Night'

NME Blink-182 debut fan compiled video for 'Up All Night' – video

Radio1045 Introducing The Blink-182 "Film Festival"

Ryan Seacrest Blink 182′s ‘Up All Night’ Music Video Pay Tribute To Pirating Youtube Fans

Hypebot Blink 182 Rewards Fans Who Used Their Music Without Permission On YouTube

Crushable The Blink-182 Film Festival You Didn’t Know You Entered

La Stampa I Blink 182 "rubano" i video ai fan che hanno "rubato" la loro musica.

Billboard Blink-182 'Up All Night' With Fan Video Montage

IP Law BLINK 182 ON COPYRIGHT INFRINGEMENT AND ITS YOUTUBE FANS - IF YOU CAN’T BEAT ‘EM, YOU MIGHT AS WELL JOIN ‘EM!

Examiner Blink-182 releases fan montage 'Up All Night' music video

EW Blink-182's 'Up All Night' video: Best ironic thank-you note ever?