Real life stuff rendered out by Midjourney, Coming soon.
Selected Work
The New York Times’ first 8-bit arcade game, made for their Op-doc platform. Nominated for an Emmy Award in Outstanding New Approaches: Arts, Lifestyle and Culture.
I used Midjourney with prompts that were just the opening lines of some favorite books. This is what it came up with. v3.5.
A viral NFT project that took all 880 Olive Gardens out of the meatspace and into the metaverse. wyhyf!
TD Ameritrade – Tiktoks
Made at Havas with Brian Clifford, Ia Balbuena, , Lindsey Rock, and produced by friends at Studio Sabia
Some pretty silly Tiktoks for the large financial entity known as TD Ameritrade. Made with friends at Havas and Studio Sabia.
The NFT market has been extra spooky this year. Trading volumes have tanked, leaving us saddled with the ghastly remains of abandoned jpegs that might not turn into shares of private islands after all.
In the flesh-bound world, there is a savior in situations like these. When Blockbusters are boarded up and Circuit Cities sell their shelving, the merciful reaper of Spirit Halloween appears to resurrect their rotting corpses into costume carnivals that brighten the dusky firmament of fallen strip malls.
So we’re bringing their macabre miracle to the blockchain. Give us a dead NFT—we’ll burn it—and give you a new version that’s been graced by Spirit Halloween. It’s free, and all you have to lose is a token that gave up the ghost months ago anyway.
Weezer hit up my favorite creative partner—Brian Moore—to help them release their new single “Records.” So we made a site that makes it so that the only way to listen to the track is to spin yourself around in a circle. Like a human record. Scan that little QR code to try it out.
Doni and Nick, this came out good if you’re reading this.
Oikos Cryceps
Made at Lightning Orchard with Grady Linnihan, Perry Morton, Conor Dooley, Jim Lasser, and Jeff Kling
I thought it would be cool to do a supercut of all the draftees letting the waterworks flow after getting that draft call. Made with friends at Lightning Orchard.
OscarHub
Experimenting with DeepFaceLab, MVE, Adobe After Effects, and Davinci Resolve
Normally you’d see celebs deepfaked into porn. I thought the opposite would be funny. Just playing around with Deep Fake github shit.
The best-selling English grammar guide for the modern student.
Every English language writer knows The Elements of Style. But in today’s society, writers are few and far between. One glance at Twitter or Facebook will tell you everything you need to know about the current status of the English language. We’ve replaced clarity with speed and intelligence with like, stupidity, you know? To call us writers would be tantamount to perjury, and asking the huddled masses to read something as dry as an English grammar guide is clearly asking too much. And so it was out of this truth that The Elements of Fucking Style was born. It serves to fill the gap between philosopher and the common ape; to help enlighten and educate, but also entertain. Grammar has never before been so much fucking fun.
Published by St. Martin’s Press—this helpful little book has sold over 25,000 copies.
Dear Fitness Industry
Made with Jesse Suchmann and Jesse Snyder. It's Jesses all the way down.
Degree wanted to make some noise in the industry about inclusivity, so we decided to craftily call out companies like Peloton with ads and stunts right in front of their main offices. Three bronze Clios, and a few other PR awards. Made with friends while freelancing at Edelman.
USDTea is the first stablecoin backed by cans of AriZona Iced Tea. To stabilize the troubled cryptocurrency ecosystem, we’ve introduced a new token backed by a hard asset that has maintained the same price for over 30 years: AriZona Iced Tea.
While other stablecoins attempt to peg to dollar amounts through questionable algorithms or opaque investment strategies, we guarantee our liquidity with sweet, delicious liquid.
Lots of press
Late capitalism meets neoliberal sneakerhead kitsch on Tiktok—with a wifi enabled e-ink price tag for your shoes that automatically updates with its latest price from StockX.
Writer and creative director on this campaign for the thinkorswim trading platform by TD Ameritrade. Made with friends at Havas.
For discerning trolls, getting blocked on Twitter is a badge of honor. But the only way to brag about it is by posting a screenshot. Enter the revolutionary, world-saving magic of Web3.
Blockedchain is a new kind of NFT that commemorates notable blocks on Twitter. Log in with Twitter, prove that you’re blocked by one of our chosen accounts, and we’ll mint you a commemorative NFT free of charge. With this cryptographically verified token, distributed across a ledger maintained by millions of computers consuming gigawatts of electricity, you can finally prove you’ve reached the hallowed echelon of people Gary Vaynerchuck doesn’t want to hear from.
The supply of these tokens is unknown. We can verify whether someone has been blocked by an account, but we have no way to tell how many people in total an account has blocked. Is Wendy’s more rare than Smash Mouth? Does the CIA even block? Could Elon Musk go on a blocking spree tomorrow and cause a rapid and catastrophic inflationary event triggering disastrous fluctuations in the worldwide price of grain? Only future economists will know, shaking their heads as they toss their copies of The Wealth of Nations atop the smoldering slag heap.
So log in. Mint your block. And be immortalized.
Made with friends at Google, B-reel, Droga5, and more.
I’ve worked at Google off and on internally—from the Creative Lab to elsewhere, internally—and at a lot of random agencies—externally—who happen to work on Google. Everything from film to helping name new products to writing privacy policy pages, sigh. Anyway, here’s some stuff, produced and un-produced, that I like.
Op-Ed piece for The New York Times’ Privacy Project
An experiment in lightweight games that function as social and political commentary.
The New York Times, Polygon, Backchannel, Fast Co., NowThis, Paper, Spin, Paste, Mic., Fusion, The Next Web, Slate, Kotaku, Guardian, Boston Globe, Daily Dot, Mic., Kotaku, Business Insider, The Verge, The Next Web, Mashable, Elite Daily, Kill Screen, GOOD, Kotaku, Polygon, New Scientist, The Fader, Paste, A.V. Club, The Verge, BoingBoing, NY Post, Curbed, amNewYork, Gothamist, The Outline, Pix11, VICE, NBC, NY1, Mashable, The Verge, and more
Dashlane
Made at Lightning Orchard with Paige Whitaker, Conor Dooley, Jim Lasser, and the legendary Jeff Kling
Dashlane is a password manager that wants you to be more random in life. Made with friends at Lightning Orchard.
Tablet Hotels
Made with Blaise Cepis, Connor Dooley, and Jeff Kling. Art by kerpy
Yes, “This Must be the Place” is a Talking Heads reference. Anyway, these are cute and I like the art. Made with friends at Lightning Orchard.
An interactive video that lets you journey through space, time, and music, itself. Radio broadcasts leave Earth at the speed of light and travel outwards into space. As you move farther away from our planet—the closer you’ll get to older broadcasts—and the older the music you would hear. So venturing out into space is kind of like moving backwards through time—and the entire history of music that’s been beamed out over the radio.
Built in under three days and launched after the Orlando shooting, over 80 million thoughts and or prayers have been sent with no discernible effect on gun violence.
Rolling Stone, CNN, BoingBoing, Slate, Paper, Spin, Paste, Mic., Fusion, The Next Web, Slate, Kotaku, Guardian, Boston Globe, Daily Dot, Mic., The Week
Drunk Shopping
Made with
Mike Lacher
and Tiger Wang
A somewhat charming bot that texted you dumb shit to buy late night on Saturdays, you know, when you’re hammered. Acquired by Super Deluxe.
Wired, Refinery29, Business Insider, The List, DailyMail, Buzzfeed, Spook Magazine, Food and Wine, The Frisky, Wired, HuffPost, Mashable, Nylon, Yahoo, Engadget, Nasdaq, PSFK, Gizmodo, and some funny threads on imgur
A browser extension that removed baby pictures from your Facebook newsfeed by replacing them with something better, like cats.
The New York Times, VICE, Breakfast at Ten, The Today Show, Good Morning New York, Good Afternoon America, NPR, The New York Times: Media Decoder, Ricki Lake, Sam Shepard, CBS, Boston Globe, Forbes, NY Daily News, LA Times, Slate, Washington Post, The Week, Techcrunch, Jezebel, CBS, Complex, MSNBC, tosh.0, Mashable, Gizmodo, and hundreds more
A website that only allowed verified Twitter users inside. Some notables who got in: Jerry Bruckheimer, Ryan Seacrest, Kim Kardashian, and hundreds of other assholes.
Cloak was an app that used location data from your social networks to let you know where all your friends were so you never had to run into that special someone. Think of it as the antisocial network.
Bloomberg, Fox Business News, Jimmy Fallon, LA Times, CNN Money, Wall Street Journal, CNBC London, CNN, Fox Business News, The New Yorker, New York Times, Engadget, The Washington Post, BBC, The Week, Fox News 21, Fast Co. Design, Newsweek, NY Daily News, CBS News, Forbes, CNN, Entrepreneur, Telegraph, Boing Boing, The Atlantic, The Guardian, Time, Wired, The Daily Beast, NPR, and hundreds more
Seeing Eye People
Made with Buzzfeed and
ImprovEverywhere
A helpful service for people who wanted to more efficiently walk and text.
The Equal Pay Day Project
Made with
Brian Moore
On Equal Pay Day, we created a livestream where we called out the gender wage gap by physically removing 21% off of products with a giant waterjet machine.
Troll the NSA
Made with
Mike Lacher and Richard Baker (yep, my dad)
Built and launched in the wake of Snowden’s spying revelations, Troll the NSA was a call to arms to get people to jam up the state surveillance apparatus by collectively sending an innocuous sounding letter filled with possible terror “keywords” to each other. In under 24 hours, millions of emails were sent and Anonymous used it to bring down NSA.gov in a DDOS attack.
The Blink-182 Film Festival You Didn’t Know You Entered
Agency: BBDO
AD: Jesse Snyder
We searched YouTube for every instance of fans using blink-182 songs in videos without permission. But instead of removing the content for breaching copyright, we rewarded them by using the footage in blink’s latest music video—all without telling them first.
Freak your friends out by having this site randomly hit like on one of their horrifyingly old Instagram pictures.
Helped build and grow the creative department of this company whose stock you should not buy. We had some fun hires and a couple of interesting brand integrations beyond those awful listicle things.
Charity Bribes
Made with
Burks Spencer
Charity Bribes was a short-lived crowdsourcing experiment to see if we could goad a celebrity into doing something awesome if they knew a decent amount of money would go to a charity, but only if they did it. Kind of like Kickstarter for shenaningans. The first bribe was for Larry David to join Twitter with a potential $10,000 donation to the NRDC. The money was raised, the press got his attention, and he actually created an account. His first and only tweet to this day was about us.
Washington Post, PSFK, CNET, NPQ, MNN, Philanthropy Today, The Daily Dot, MSN, Mental Floss, After Ellen, Non Profit Quarterly, ABC, Business Insider, The Independent, Boston Herald, All Twitter, The Chronicle of Philantrophy, Kansas City Star, Videogum, EW, Huffington Post, Vulture, LA Times, USA, DailyDot, CNET, Buzzfeed
A somewhat real time feed of people paying for sex, drugs, and booze on Venmo. Surreptitiously sourced from their website.
Over five million people have watched us prove that the right question is more powerful than anything you you can tell someone.