letter1

You and your friends simultaneously leave posts on someone's Facebook wall. Once you "reserve" a block of posts, change your profile pictures to a letter, spelling out anything you want.

letterbombing.com

 

Stats & Notes

Created in collaboration with
Jeff Greenspan, and Danny Adrain

 

Advertising Awards & Honors

One Show - Merit
Clio - Interactive Social Media - Gold
Tomorrow Awards - Shortlist
London International Awards - Bronze

Press & Criticism

The New York Times The 10 Things to Talk About This Weekend

The Daily Beast How to hack Palin's Facebook page

Mashable Anti-fur protesters take over DKNY’s Facebook page

All Facebook Pranksters ‘Letterbomb’ Beck And Palin Facebook Pages

Columbia.edu Newest Social Media III: Letterbombing

Reface.me 16 tips for an explosive Facebook Letterbomb

Wigg Party The Wigg Party took the concept and ran with it

Youtube Some weird Belgian short film features a Letterbombing scenario