Avoid unwanted encounters with the help of the iPhone app that’s incognito mode for real life.

Cloak scrapes your social networks to let you know where all your friends, "friends," and nonfriends are at all times so you never have to run into that special someone. Think of it as the antisocial network.

Cloak, on the app store

Created with
Brian Moore

Stats & Notes

650,000+ users and growing.

Role: Concept, Creative Director

Press & Criticism

Bloomberg Talking about Cloak on Market Makers

Fox Business News Talking about Cloak on Closing Bell

Jimmy Fallon Cloak gets a shout during the opening monologue

LA Times Want to avoid friends in real life? Get Cloak, a new 'antisocial' app

CNN Money Cloak app helps you avoid your friends

Wall Street Journal One minute video review

CNBC London Avoid people with Cloak

CNN Disappearing app

Fox Business News Talking about Cloak on the Willis Report

The New Yorker The Antisocial App

New York Times An App to Avoid the Unwelcome on Your List

Engadget New Cloak app helps you hide from 'that guy'

The Washington Post Meet Cloak, the ‘antisocial’ network that helps you avoid people

BBC Cloak 'anti-social' app helps you avoid your friends

The Week This anti-social app will help you avoid your 'friends'

Fox News 21 App of the week

Fast Co. Design Anti-Social Network Helps You Avoid People You Don't Want To See

Newsweek Antisocial Network helps you avoid frenemies

NY Daily News Cloak app helps you avoid friends

CBS News Antisocial Network shields you from unwanted friends

Forbes Secret Cloak Whisper

Pando Daily The appeal of anonymous networks

CNN Cloak app

Tech Times Ever wanted to avoid someone? You can now do it with Cloak

Entrepreneur Want to Avoid People? There's An App for That.

Telegraph Cloak: the app that anti-social men have been waiting for

Boing Boing Cloak - iPhone app to avoid enemies, bores, and jerks

The Atlantic The 'Antisocial Network' App for Misanthropes and Loners

Smithsonian Finally, a Social Media App That Helps You Avoid People You Don’t Want to See

TechHive Cloak maps your enemies and exes so you never run into them again

StupidDope Don’t Want To Bump Into Someone? There’s An App For That!

Sydney Morning Herald 'Anti-social' app Cloak hides you from unwanted friends

CNET Use Cloak to avoid social-network frenemies in real life

Huffington Post An App That Helps You Avoid Friends (Or Just Creep On Them)

New Zealand Herald Social Life: The anti-social network

The Guardian Cloak social networking app wants to help you avoid your 'friends'

Memeburn Want to be alone? Try out Cloak, the anti-social network

Silicon Republic New ‘antisocial’ app Cloak launched to avoid friends

Treehugger We've reached a new low in smartphone antisocial behavior with this app

Bostinno Feeling Anti-Social? This App Lets You Go On Incognito Mode – in Real Life

Lifehacker Cloak Plots Out Your Enemy's Location and Helps You Avoid Them

Time Antisocial Network: Cloak App Uses Location Data to Help You Avoid People

Death and Taxes Cloak: An app that helps you avoid people you hate

Wired UK Hide from your friends with Cloak app

NPR A New App For People Who Want To Be Left Alone