Created with Brian Moore, Jay Schaul, and Mike Kavouras

Cloak was an app that used location data from your social networks to let you know where all your friends, “friends,” and nonfriends are at all times so you never have to run into that special someone. Think of it as the antisocial network.

Some of the over 500 worldwide news reports about the app


Over 600,000 people downloaded the app within days of its launch, putting us in the App Store’s top ten most downloaded apps list next to real apps like Snapchat and Facebook. Millions of individual alerts were created and sent and all sorts of awkward stop and chats were avoided.


Early wireframes