We needed a better way to talk about gay rights, and so a mooing dog was born.
NPR has a nice overview of the project here.
Stats & Notes
Client: The Gill Foundation
Agency: Public Interest
Role: Concept, Copywriter
Press & Criticism
NPR Fighting Gay Bias with a Dog that Moos
Los Angeles Times Dog's Tale Is Used to Get People Talking
CSIndy The dog says 'moo'
The Colorado Independent Vandals don't stop Norman from Mooing
Adweek Born Different ads scare Colorado Springs
El Pais Mooing dog against barking dog (in spanish)
Think Progress Dogs aren't born mooing and people aren't born gay
Houston Chronicle Who let the dogs out?
SF Gate Marriage battle takes new shape in Colorado
The Gazette Focus launches answer to 'Born Different' ads
The Independent Meet Norman, gay icon