Born Different

Integrated campaign to move the needle on gay rights in America.

We needed a better way to talk about gay rights, and so a mooing dog was born.
NPR has a nice overview of the project here.

Stats & Notes

Client: The Gill Foundation
Agency: Public Interest
Role: Concept, Copywriter

Press & Criticism

NPR Fighting Gay Bias with a Dog that Moos

Los Angeles Times Dog's Tale Is Used to Get People Talking

CSIndy The dog says 'moo'

The Colorado Independent Vandals don't stop Norman from Mooing

Adweek Born Different ads scare Colorado Springs

El Pais Mooing dog against barking dog (in spanish)

Think Progress Dogs aren't born mooing and people aren't born gay

Houston Chronicle Who let the dogs out?

SF Gate Marriage battle takes new shape in Colorado

The Gazette Focus launches answer to 'Born Different' ads

The Independent Meet Norman, gay icon